Most image files fit into one of two general categories-raster files and vector files-and each category has its own specific uses. Welcome to Image File Formats 101. Let’s dive into the basics of each file type. The wrong format could mean a bad print or a poor web image, a giant download or a missing graphic in an email. Using the right type for the right job means your design will come out picture perfect and just how you intended. These files come in a variety of formats, and each is optimized for a specific use. Most everything you see printed on paper, plastic or a t-shirt came from an image file.
But today we’re talking image formats and all those pesky little files that we use to create visual content for print and web.Įvery graphic you see online is an image file. Think GIF is the most delicious kind of peanut butter? And AI was that weird sci-fi movie starring Haley Joel Osment? Well, you’re not wrong.
